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"Searching for Aphrodite"

After months of trauma and uncertainty, where will we go and where should we look? Each season, PRIVATE POLICY presents socio-political topics that need our community’s attention and discussion. This season we are deeply touched by the experience of quarantine and self isolation. It’s a sobering feeling, but also a uniting one due to the global battle against the pandemic. This shared quarantine experience is felt worldwide, similarly in NewYork and Shanghai. The shutdown forced us to stop everything and spend time with ourselves. Many even started to realize how much we overlooked the hidden issues we struggle with inside of us. The constant self-judgment over appearance due to a singular social standard of beauty is one of the most common issues. For our spring-summer 2021 collection, we decided to investigate and unpack the idea of beauty and self-love. We turned to Aphrodite: the Greek goddess of beauty and love.

  • Reporter Box Bag - Lilac
    Reporter Box Bag - Lilac
    Regular price
    $365.00
    Sale price
    $365.00
  • Knit Semi Sheer Cardigan
    Knit Semi Sheer Cardigan
    Regular price
    $390.00
    Sale price
    $390.00
  • Mini Cuban Chain Necklace - Pearl
    Mini Cuban Chain Necklace - Pearl
    Regular price
    $240.00
    Sale price
    $240.00
  • Knit Bralette W/ LOGO Band
    Knit Bralette W/ LOGO Band
    Regular price
    $225.00
    Sale price
    $225.00
  • Mini Barrel Bag with Ball Chain - Lilac
    Mini Barrel Bag with Ball Chain - Lilac
    Regular price
    $290.00
    Sale price
    $290.00
  • Knit Skirt W/ LOGO Band
    Knit Skirt W/ LOGO Band
    Regular price
    $340.00
    Sale price
    $340.00

According to the mythology, Aphrodite was born from the sky and ocean, akin to how all life on Earth is created. Her beauty does not come from her looks, but her immense power within. Aphrodite’s power does not stop at the surface of appearance; moreover, she is a symbol of life and the energy of attraction. However, Aphrodite’s portraits have been limited to a singular standard of beauty focusing on her appearance on the outside, undermining the true philosophical meaning of the goddess. In the new decade, we want to challenge the rigid, outdated image of Aphrodite and liberate her powerful spirit. With our SS2021 collection, we embark on a search for the modern-day Aphrodite that does not demonstrate a sole depiction of beauty, but is inclusive of different body types, genders, and identities.

Spring Summer 2021

The SS2021 collection compliments the powerful muses with easy and relaxed silhouettes and subdued color palette. Continuing the brand’s signature soft harness, we refined the design with multi-colored stitching and delicate buttons. We crafted the harnesses with materials including silk and a symbolic purple holographic sash harness, handmade from recycled CDs. This season, we added soft drapes to our workwear aesthetics to create a comforting and healing sensation. The color palette ranges from gentle lilac and refreshing sage as accent highlights, to classic black from recycled poly faux leather, and shades of whites from biodegradable nylon for a calming atmosphere. The graphics of the collection contain abstract lines and shapes taken from the famous Botticelli painting of Aphrodite’s birth. Instead of worshiping the singular image in the painting, we aim to amplify the goddess’ spirit, which can be held by anyone.

In the digital show for SS2021, we are honored to invite our modern day muses to wear the new collection, including the original muse who sparked the concept, Marsha Elle. As PlayboyMagazine’s April 2020’s Playmate,Marsha, despite her handicap, was photographed with confidence and strength.Most importantly, Marsha brought her energy of life to print, which ultimately is her true beauty. The other muses including Dominique Castelano, Yvesmark Chery, Keisuke Asano, Xue Huizi, Yifu Hu, and more, all challenge aWestern-based ideal standard of beauty in their own way. Whether it is gender, culture, race, sexuality, or body type, they embrace their own identity, while making the world more diverse and inclusive. They also inspire us to be kinder to ourselves and be confident in our uniqueness.

The search for Aphrodite continues because it is not a beauty pageant but a process of accepting ourselves and others, thriving with diversity and giving the positivity of life itself.

Heart The World